Christian Connection sees membership increase 50% in the New Year
Christian Connection has had a 50% increase in members in its last season and expects the same at the beginning of January.
Jackie Elton, founder and managing director of Christian Connection, told Premier that the aftermath of Christmas has a lot to do with it: “Just as all the plates are tidied away and people start to think about what’s next, we find that the activity on our dating site and everybody’s [sites]starts to rise very dramatically.”
Elton added: “People are thinking about the year that’s ahead and think it’s time for a change, sometimes a relationship has broken up, but mostly people are just looking to find somebody who they are going to share the coming year with. Also they have time. They’ve got several days off work and it’s dark and cold outside.”
Christian Connection also recruits the majority of its staff from late December to the beginning of January to deal with the increase in memberships.
Joff Williams, communications director at Christian Connection, told Premier: “One of the really interesting statistics that we measure is called ‘meaningful conversations’. What we define by that is that there are three parts to a conversation: someone sent a message, there’s been a response, and the first person had replied. We see the number of meaningful conversation increase dramatically in January. This goes back to the intention; people are much more engaged with the process at this time of year. They’re going online because they really want to meet someone.”
He added: “I think what happens during the Christmas period, is that people spend a lot time with their family, which for single people it can be quite lonely. People start thinking about New Year resolutions and one of them is to do something about your singleness.”